Set up in 1993, Surprise Home Linen is a lifestyle store decoding home textile solutions and bringing international brands like Hugo Boss and Nina Ricci to Indian home dwellers.
Having been established for over two decades, Director Nirav Meswani was looking at reaffirming the brand's position. After a thorough understanding of the brand and its intent, we devised a PR & Marketing strategy that focused on hero brand moments to garner press attention, thus leading to desirable coverage.
Working with Surprise Home Linen for several years, X & Zero created a tone and verbiage for the brand, that would be adapted in all kinds of brand communication. When the brand revamped its website, X & Zero came on board for content creation across the board.