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Vogue X Nivedita Saboo: Mumbai Store Launch.

India born designer, Nivedita Saboo is a NIFT (National Institute of Fashion Technology) graduate who launched her eponymous label in 2002 and received a National Award and Bharat Gaurav in 2019 for excellence in the field of fashion designing. 

Her new-age design philosophy that amalgamates heritage craft techniques with futuristic designs combined with a seasoned fashion sense has translated into striking collections that define today’s global men and women. As the Fashion Director for Miss World, Mr World and Mr Supranational for consecutive years, Nivedita has mentored and styled aspiring talent who represent India on several international platforms. 

Over the years, Nivedita has also styled a wide spectrum of muses for runways, red carpets, events, magazine shoots, commercials and several private engagements. From the Lamborghini Family to Akshay Kumar, Rajkumar Rao, Harshwardhan Kapoor, Jacqueline Fernandez, Lisa Haydon, Vivek Oberoi, Deepika Padukone, Irrfan Khan and many of the leading models in the country have adorned Nivedita Saboo creations. 

In 2016 Nivedita Saboo forayed into the fashion capital of the country, Mumbai, with an experiential space that offers an unmatched shopping experience displaying the newest collections from the runways to the store. To announce the opening, we suggested a collaboration with the fashion bible Vogue India. We then ideated and pitched a concept - Experience a still fashion opera in an arresting theatrical display elevated by varied forms of performing art expressions over spirits and hors’ d'oeuvres. Vogue agreed to come on board and offered a guest list of 15 fashion influencers, one-page editorial coverage and digital promotion to an Instagram follower base of 2.3 million.

The event was also attended by actor Vivek Oberoi with wife Priyanka, Mr World Rohit Khandelwal, Miss India Roohi Singh, Jackie Shroff, Sonal Chauhan, Mughda Godse, Madhur Bhandarkar, Karan Tacker, Mouni Roy, Omkar Kapoor, Vatsal Seth, Viraf Patel, Sudhanshu Pandey, Manasi Scott, Mandana Karimi and Arjan Bajwa among others. This collaboration gave the brand a head-start in the city it was intending to make a mark in.  

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