Set up in 1993, Surprise Home Linen is a lifestyle store decoding home textile solutions and bringing international brands like Hugo Boss and Nina Ricci to Indian home dwellers.
Having been established for over two decades, Director Nirav Meswani was looking at reaffirming the brand's position. After a thorough understanding of the brand and its intent, we devised a PR & Marketing strategy that focused on hero brand moments to garner press attention, thus leading to desirable coverage.
An important facet of PR is to build the profile of the promoter. To that regard, X & Zero through its engaging business, lifestyle and decor-specific pegs generated opportunities in key publications for Nirav Meswani, CEO Surprise Home Linen. This resulted in coverage's across newspapers and magazines establishing Nirav as an industry voice.