Este Couture, a London-based multi-designer store with nascent social media presence engaged XandZero to build a digital ecosystem for the brand, source new designers and strengthen the relationship between existing designers and brand team.
XandZero devised a social media strategy that managed key social media platforms like Instagram, Facebook and Snapchat for the brand. Helmed the creation of original and curated content, creative design, influencer engagement and brand housekeeping online. Thereby organically building a robust social media ecosystem with compelling content and impactful engagements.
Identified London-based blogger Soleilllx with a 23.5K Instagram follower base and pitched Este Couture for her pre-wedding function. The result was a bank of images for social media and increased enquiries for the Astha Narang outfit she wore for the occasion.