ORVI is an innovative surfaces brand based in India and the United Kingdom. ORVI blends creativity with craftsmanship, technology with tradition, Western aesthetics with artisanal techniques from Asia and beyond. Combining the skills of the past with the technology of today, this dynamic approach results in high-end surfaces of timeless elegance.
As a traditional B2B business, ORVI was more focused on product creation but with the changing times and the need to keep ahead of its competitors, ORVI was now looking at creating awareness for the brand. Keeping that in mind and to present ORVI's work to the architecture and interior influencers and target audiences via the press, X & Zero designed a strategy that would engage the press in a manner that B2B brands seldom do. Thus resulting in coverage's in mainstream design publications.