Ministry of New is a design-led coworking space based in Fort Mumbai, for independent professionals looking to be part of an international creative community.
Nikhil Mahashur is a Mumbai-based Architect and Restorer at the helm of NMA (Nikhil Mahashur & Associates). Nikhil also runs Walkitecture, a passion project that explores South Bombay's iconic architecture through immersive walking tours.
Walkitecture and Ministry of New came together for an immersive walk that brought the community together. A step back into history with Ar Nikhil Mahashur & Marlies Bloemendaal to explore Mumbai’s iconic Fort District. The experience was designed as an opportunity to meet and engage with people from different walks of life at the gorgeously-restored Kitab Mahal Ministry of New.
X&Zero's two-prong approach - online, through content and offline, through immersive experiences, not only generated organic content for social media but also led to awareness for the brand through word-of-mouth.