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Live Assembling of a Timepiece by Jaipur Watch Company


Harboring the hobby of numismatics and turning it into a passion to create the extraordinary, led to the establishment of Jaipur Watch Company. Jaipur Watch Company handcrafts limited-edition selection of timeless pieces that exude tradition with a subtle hint of contemporary design. These masterpieces are unassailable in engineering and helmed by the artistry of its Founder Gaurav Mehta amalgamated with the skill of experienced craftsmen. Each watch is handcrafted meticulously to be cherished as heirlooms that are worthy of being passed down generations.



Jaipur Watch Company was an entrepreneurial luxury watch brand that was aiming to break into a challenging and populated Indian watch market. This highly competitive market space is dominated by heavy spending, well-known or funded international brands that had consistently spent on traditional media. As a result, they were better known to market influencers and consumers. After multiple meetings with Gaurav, the strategy devised encompassed creative communication and strategic partnerships that would engage and influence key decision-makers in India. The scope of work also involved identifying non-traditional targets to build a point of sale network.

For Jaipur Watch Company’s maiden retail launch at House of Heirloom, X & Zero proposed a unique experience showcasing the live assembling of a timepiece. The Founder-Designer, Gaurav Mehta decoded the process of creating a customized Jaipur Watch Company watch and acquainted the guests with varied concepts of bespoke watches. This concept-driven interactive brand engagement was designed to engage the press, resulting in brand liaison and media coverage.