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Konark Turf Challenge

The four-decade-long pursuit of excellence in the realty industry, Konark-Karia Builders has been actively involved in changing the skyline of Pune and Mumbai with projects that essay a grand lifestyle. As one of the first builders to introduce Pune to the concept of a township, Konark-Karia has 60+ completed projects and 10,000 + happy families.

Jatin Agarwal, CEO Konark-Karia Builders was looking at celebrating the 40-year-old legacy and cementing the position as Pune's prime luxury developers. We devised a Marketing & PR strategy that focused on that very aspect and garnered attention on the brand's real estate projects.


Horse racing in India is over 200 years old and Pune's Derby season gained prominence owing to the influential spectators in attendance. Keeping that in mind, Pune Derby was a perfect platform to offer an opulent experience that is synonymous with Konark Karia Builders' lifestyle.

Konark Turf Challenge, 2012 saw an ensemble of the city's elite come together to celebrate the equestrian sport. Guests enjoyed fine merlots, chardonnays and delectable hor's d'oeuvres while soaking in the atmosphere of the derby. Dressed in high fashion wear, the afternoon saw a riot of glamour and fashion at its height, as women strutted around in chiffon dresses and fascinators.

In attendance were Narendra Kumar, Anshul & Ruchi Goyal, Sribala Chordia, Michelle Poonawalla and Adar Poonawalla among many others.