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IN-STORE EVENT – WARP ‘N WEFT X ESTE COUTURE


Este Couture, a London-based multi-designer store with nascent social media presence engaged XandZero to build a digital ecosystem for the brand, source new designers and strengthen the relationship between existing designers and brand team.

XandZero devised a social media strategy that managed key social media platforms like Instagram, Facebook and Snapchat for the brand. Helmed the creation of original and curated content, creative design, influencer engagement and brand housekeeping online. Thereby organically building a robust social media ecosystem with compelling content and impactful engagements.

Bringing Banaras to London with Warp ‘N Weft’s exclusive showcase of antique Banarasi silk collection at Este Couture. Created a buzz with pre-event posts, stories and invite creatives. Generated live event coverage with a candid Q&A between designer Sagrika Rai and Ashvinder Virdi, Founder Este Couture. Post the event, uploaded specific content linking back to the experience, thus drawing attention to Warp ‘N Weft’s collection available in-store. This resulting in increased product enquiries.