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Hugo Boss Home Launch X Surprise Home Linen

Set up in 1993, Surprise Home Linen is a lifestyle store decoding home textile solutions and bringing international brands like Hugo Boss and Nina Ricci to Indian home dwellers.


Having been established for over two decades, Director Nirav Meswani was looking at reaffirming the brand's position. After a thorough understanding of the brand and its intent,  we devised a PR & Marketing strategy that focused on hero brand moments to garner press attention, thus leading to desirable coverage.


To introduce the Boss Home line of products to an identified audience via an experiential and interactive display format to generate awareness about the availability of the same at Surprise Home Linen stores.

In attendance were journalists from premier magazines and newspapers like Architectural Digest, Elle Décor, Society Interiors, The Ideal Home and Garden, Mid Day and Mint among others who were introduced to the Director during the event. Thus, creating the start of several key media relationships.