Este Couture, a London-based multi-designer store with nascent social media presence engaged XandZero to build a digital ecosystem for the brand, source new designers and strengthen the relationship between existing designers and brand team.
XandZero devised a social media strategy that managed key social media platforms like Instagram, Facebook and Snapchat for the brand. Helmed the creation of original and curated content, creative design, influencer engagement and brand housekeeping online. Thereby organically building a robust social media ecosystem with compelling content and impactful engagements.
Vogue India is the Indian edition of the monthly fashion and lifestyle magazine called Vogue. It is the 17th international edition of Vogue and the first edition in South Asia. Considering the value and influence the magazine holds in a high competitive bridal market we pitched Este Couture to the press as a one-stop destination for bridal wear, occasion and festive styles and jewelry in London. Got the store featured in Vogue India’s digital story –“An NRI bride’s guide to buying traditional wedding wear around the world”.