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DESIGNER TAKEOVER – SONAAKSHI RAAJ X ESTE COUTURE

Este Couture, a London-based multi-designer store with nascent social media presence engaged XandZero to build a digital ecosystem for the brand, source new designers and strengthen the relationship between existing designers and brand team.



XandZero devised a social media strategy that managed key social media platforms like Instagram, Facebook and Snapchat for the brand. Helmed the creation of original and curated content, creative design, influencer engagement and brand housekeeping online. Thereby organically building a robust social media ecosystem with compelling content and impactful engagements.


An interactive format exposing Este’s audiences to in-house designers, taking them behind-the-scenes at Fashion Week preps and fittings, giving styling tips, talking trends, sneak previews of new collections to be retailed at Este Couture London. A Day With The Designer – Sonaakshi Raaj gave an insight into the life of a designer. This engaging visual content resulted in increased views on Instagram stories.