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COLLECTION PREVIEW – ASTHA NARANG X ESTE COUTURE


Este Couture, a London-based multi-designer store with nascent social media presence engaged XandZero to build a digital ecosystem for the brand, source new designers and strengthen the relationship between existing designers and brand team.



XandZero devised a social media strategy that managed key social media platforms like Instagram, Facebook and Snapchat for the brand. Helmed the creation of original and curated content, creative design, influencer engagement and brand housekeeping online. Thereby organically building a robust social media ecosystem with compelling content and impactful engagements.


A montage of videos with Astha Narang to launch her new bridalwear at Este Couture. The designer took over Este Couture’s Instagram stories to talk about the inspiration behind the collection, offer a sneak peek of her statement pieces and share trends with brides-to-be, bridesmaids and bridal party ahead of the exclusive London launch. Leading to heightened viewership, engagement and product enquiries.