Raishma is a contemporary British couturier taking influences from cultures both east and west. Raishma uses authentic hand beading and thread work to veil delicate fabrics of georgette silks and tulle in her signature subtle colour palette. With a strict eye for detail and understanding the precise craftsmanship that goes into creating luxurious gowns, Raishma brings a designer influenced ready-to-wear collection to the market at affordable prices. Her fusion inspired aesthetic is unique and offers originality, thus allowing the collection to stand out distinctively.
In April 2017, Raishma opened her first central London store in Marylebone. Housing her couture gowns and ready-to-wear collections across the two-floor boutique, which is a luxurious setting for her clientele to embark on a unique experience.
In 2018, part of the marketing strategy was to look at collaborating with social organisations and charities that were focused on women, education and empowerment. With that in mind X & Zero led the discussion and collaboration with Barnardo's and The National FGM Center in London. In keeping with the general message of awareness towards the cause of female genital mutilation we worked with Raishma in developing a new collection and presented the same during the London Fashion Week 2018. Proceeds from the sales of the collection were donated in support of the charities involved.
RED RUNWAY in collaboration with Barnardo's, The National FGM Center & The Hemraj Goyal Foundation.
Stars including Loose Women’s Nadia Sawalha and Girls Aloud’s Nicola Roberts Came Out to Support Period Poverty and FGM Awareness
Fashion fans, celebrities and charity supporters gathered at the beautiful St Mary’s venue in Marylebone this evening for a celebration of female unity, strength and solidarity.
Top UK charity, the Hemraj Goyal Foundation, joined with the National FGM Centre (a Barnardo’s and Local Government Association partnership) and period poverty charity BINTI International to host the ‘Red Runway’ Charity fashion show.
Celebrities came out in force to support the event, with ITV’s Loose Women’s Nadia Sawalha making her LFW debut and modelling a crimson couture gown by international designer Raishma on the catwalk.
Fashionista and former ‘Girls Aloud’ singer and Barnardo’s Ambassador, Nicola Roberts attended the show to support the causes and to cheer on the celebrity models. Following a sparkling champagne reception, guests were invited to enjoy ‘Bollywood’ style musical performances.