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Bombay Art Morning - The Serigraph Studio

The Serigraph Studio collaborates with the artist to publish, release and distribute a complete edition of fine art prints which are signed by the artist and printed by him or under his supervision in limited edition exclusively for ‘The Serigraph Studio', thereby making available and accessible to art collectors high quality, genuine works of art each accompanied with a certificate of authenticity. The artists include the likes of Jehangir Sabavala, Sakti Burman, Jogen Chowdhury, S.H. Raza, Ram Kumar, Paritosh Sen, Ganesh Haloi and Lalu Prasad Shaw. It was a revolutionary concept in the contemporary Indian art arena, conceived and conceptualized by art collector Lavesh Jagasia.

To introduce this newly-opened studio in Mumbai, we devised an experience-led Marketing & PR strategy. 

The Serigraph Studio invited art enthusiasts to a viewing of limited edition serigraphs of renowned masters like Sakti Burman, S.H. Raza, Jogen Choudhary and many more over a chaste Bombay morning to appreciate art and embrace everything reminiscent of the true Bombay culture - conversations over cutting chai, vada pav and dabbawala snacks!

This open event offered an opportunity to the general public to acquire the art of these masters which is otherwise expensive or already acquired in case of original art. 

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