#AKilloOfKindness was an initiative by From Around that aimed at encouraging people to shop on www.21organic.com leading up to Diwali to raise funds for a child's education. 100% of profits went to St. Catherine’s Home, Andheri to help secure an underprivileged child’s future.
To shed light on the campaign, we reached out to 21 people of influence who made their favourite dish using a kilo of farm-fresh fruits and vegetables from 21 Organic, a platform that works with local farmers to bring organic produce to your doorstep. These include – Rujuta Diwekar (Nutrition Expert), Rouble Nagi (Social Worker & Artist), Aditi Deshmukh (Founder 21 Organic), Diva Dhawan (Model), Puja Gupta (Model & Actress), Shrima Rai (Blogger), Tarini Mohindar (Founder Café Zoe), Yasmin Karachiwala (Celebrity Fitness Trainer), Zeba Kohli (Chocolatier), Harsh Dixit (Celebrity Chef) and more…
The pandemic has deeply affected and altered the way we live. This impact has been felt even
more by organisations that aid and educate the less fortunate. St Catherine Childrens Home,
Andheri empowers deprived, abused, underprivileged girls and young women to be
confident, qualified, responsible, value-based citizens of our country.
The collaboration helped create awareness about 21 Organic and in turn generated funds to
support less-privileged children whilst also securing the farmer’s livelihoods at a very crucial